Writing a property listing: what to include and what to leave out
The facts a property ad should state, the energy class the law requires, wording that misleads, and the personal details to keep out. A checklist for sellers and advertisers in Hungary. Informational content.
A good listing text answers the questions a buyer or tenant would otherwise ask by phone. It is short, factual and checkable at the viewing.
What to include
- Location: district and street area; the exact address can wait until a viewing is arranged.
- Floor area of the property and, if relevant, of the plot, balcony or garden, stating which figure is which.
- Rooms: number of rooms and half-rooms, kitchen, bathroom, separate toilet.
- Floor and lift: which floor, whether there is a lift.
- Heating and costs: type of heating; the monthly common cost for a flat.
- Condition: year of construction, what was renovated and when.
- Energy class: under section 3(2a) of Government Decree 176/2008, an advertisement for sale or rental must state the energy performance class (decree text). More: Energy performance certificate.
- Availability: from when the property can be moved into.
What to leave out
- Claims you cannot back up. "Quiet street", "best location", "never been cheaper" invite questions you will have to answer at the viewing.
- Missing defects. If a visitor will see damp, cracks or an old roof in the first minute, mention it; the viewing will go better.
- Personal data. Names, phone numbers in photos, documents, children's rooms with names on the door.
- Price forecasts. Nobody can state what a property will be worth later.
A rule for businesses
If you advertise as a business (an agency or a developer), Hungary's act on unfair commercial practices prohibits misleading commercial practices, including ads that contain untrue information (Act XLVII of 2008, sections 3 and 6). A factual text is also a safe text.
Structure in five lines
- Headline: type, size, district.
- Two sentences on the property and its condition.
- The facts list above.
- What is included (furniture, storage, parking).
- How to arrange a viewing.
Price band before you set the price
On the DAS Real Estate page you can request a free indicative price band from Eszter Vörös, a licensed (OKJ) real estate agent: free indicative estimate. On the DAS Real Estate marketplace the first 500 advertisers can list one basic ad free of charge until 31 December 2026 (up to 3 ads at a time); after that, HUF 1,990 for 90 days.
Related: Listing photos: 7 steps · The Hungarian title sheet · Floor plan in a listing
Informational content. Not legal advice.
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